Snickers Workwear is built around the people who do the work for real, and the stories that shape their craft. In this case, we met Eric, whose relationship to wood and timber runs deep. Growing up around his father Leif’s sawmill, he learned by watching, trying, failing, and trying again. What Eric inherited most is a respect for the material itself. Not just wood as a commodity, but the difference between buying boards at a yard and working with true core timber you’ve felled, sawn, dried, and planed yourself.

Our assignment was to deliver the full production end-to-end, from storyboard and concept development to filming, post-production, and the final master.